The Decade Rooms · 1970–1979

The Seventies — Operators Are Standing By

Gas lines, shag carpet, and the gadget that learns to sell itself.

Life at home

The house goes avocado and harvest gold. The pocket calculator does the checkbook; Pong plugs into the television; the CB radio gives the station wagon a call sign. And late at night, a pitchman named Popeil teaches America that a gadget is a story: it slices, it dices.

The gadget of the decade

The pocket calculator - arithmetic leaves the head and the pencil forever, for $19.95 while supplies last.

The hard thread

The gas line, the pink slip, the resignation on live TV. The first decade that suspected tomorrow might not be bigger than today.

Other eyes

A steelworker watching the mill close and a valley kid soldering a circuit board in a garage are both, correctly, sure the future has picked a side.